From Garage to Global Glory in Armidale! Starting as a
small florist in Armidale in 1992, Petals has become one
of the leading international florist exchange hubs, relaying
orders for flowers across the world to over 70 countries
through its international websites.
Petals have won many awards, some of which include
Small Business of the Year, Best Supply Chain Award, NSW
Regional Exporter of the Year and BRW Top 100 Fastest
Growing Australian Businesses.
Petals utilises clearing-house technologies, conducts
transactions in seven currencies and uses the services
of 27,000 florists throughout the world. To better serve
the global market, it operates three shifts with a total of
22 employees.
"We're not setting out to be the biggest but we are setting
out to be the best," says Chief Executive Scott Williams.
"The best to us means fast order processing, simple
systems and profitability for our florists and for us. We're
convinced that that if we concentrate on being "better",
the "bigger" will look after itself,"
"We chose Armidale because of lower business costs but
we also found that we had very low employee...